Priyanka Ghosh, the heart behind Ashara Jewels, is a content creator and storyteller who has spent the past 7+ years connecting with women through honest, relatable content. Her journey from reviewing cult-favorite skincare to discovering what makes women feel powerful and seen has shaped the foundation of Ashara.

With a deep understanding of trends, aesthetics, and what her community truly values, Priyanka created Ashara Jewels as a brand that blends everyday wearability with statement-making elegance. Each collection is a reflection of her philosophy—you don’t need an occasion to feel iconic.

Ashara is named after her daughter Aashvi—a tribute to the strength, style, and spirit of modern women, made for every version of you.