For Women, By a Woman You Know

Ashara Jewels is a woman-led, homegrown Indian brand offering 18k gold-plated, anti-tarnish, waterproof jewelry made from hypoallergenic stainless steel and curated alternative materials.

Founded by a seasoned YouTuber, trusted by a growing community of over 6 lakh followers for the past 8+ years. Her journey—from creating honest content to curating everyday elegance—has always been about empowering women to feel beautiful, bold, and seen.

Now, through Ashara, she brings you a brand that reflects the same values: trust, transparency, and timeless style.

At Ashara, we believe everyday jewellery should feel anything but ordinary. Whether you’re heading to a meeting, brunch, or just living your best everyday life, your jewellery should speak your style—effortlessly.

Shop with Complete Confidence

Your shopping experience with us is 100% secure:

• Our website is PCI DSS compliant and SSL protected
• All payments are powered by Razorpay’s secure checkout system
• We have a strict privacy policy to keep your personal data safe
• Every piece we ship is quality-checked, packed with care, and meant to be your go-to accessory—day in and day out
• Skin-safe and sweat-proof – wear it all day, every day

At Ashara, we don’t just sell jewellery—we deliver trust, style, and everyday empowerment.

You are elegant. You are effortless. You are Ashara.