Our Story
Founder · Priyanka Ghosh
For Women, By a Woman You Know – Priyanka Ghosh
Ashara Jewels is a woman-led Indian jewellery brand founded by Priyanka Ghosh, a beauty and lifestyle creator who has spent over 8 years building a trusted community of 580K+ YouTube subscribers.
Ashara was born from a simple belief: beautiful jewellery should be accessible to every woman. We bring you a curated collection of 18K gold-plated jewellery that combines unique, contemporary designs with everyday wearability, durability and affordability.
From 18K gold-plated earrings, necklaces and bracelets to statement pieces for special occasions, our collection is chosen for women who want jewellery that looks elevated without the luxury price tag.
With anti-tarnish, waterproof and skin-friendly options, Ashara is made for the way women actually live — from everyday moments to celebrations and everything in between.
Ashara Jewels — 18K Gold-Plated Jewellery for Every Woman, Every Day, Every Occasion.